Almost three years ago, Kathy White scheduled a call with us to discuss her personal brand. She had recently moved to Whistler, British Columbia, and she wanted us to help her define, develop, and display a brand that would showcase the Whistler lifestyle, and the fact that she embraced and lived that lifestyle every day. And today, Kathy is known as Whistler’s Lifestyle Locator®. Not only did she wholeheartedly embrace the brand, she took brand extension to a whole new level.