How Mistakes Can Build Trust

How Mistakes Can Build Trust

Trust.  It’s a small word and a huge responsibility.  Zig Ziglar once said, “If people like you, they will listen to you.  But if they trust you, they’ll do business with you”. I feel honored every time one of my clients calls to ask my opinion...
Are You ‘Doing Business As YOU’ On Facebook?

Are You ‘Doing Business As YOU’ On Facebook?

The #1 Reason You Need a Business Page   Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page? Yesterday a REALTOR® asked us, “Why should I bother with a company Facebook...
When Will My New Brand Make Me Money?

When Will My New Brand Make Me Money?

It’s the question I always get as a Branding Agent. And frankly, it’s one a client should always ask. “When will my new brand start producing a return on investment?” The short answer is…as soon as you put it out there. The long answer (rather, the ‘how’) provides a...
Do You Need a Personal Tagline?

Do You Need a Personal Tagline?

A lot of people ask me if they need a personal tagline, a phrase that acts as your unique identifier.  The answer is…yes.  Every entrepreneur, business leader or sales professional that goes through our BrandFace® training receives a personal tagline.  That tagline...
Content Calendars & OCD

Content Calendars & OCD

Obsessively Making Content Creation Stress-Free I’m an organized person by nature.  In fact, some have jokingly diagnosed me with OCD (obsessive compulsive disorder)—well, at least I think it’s a joke.  I certainly resemble that remark, but I embrace it wholeheartedly...
Thinking Differently About Content

Thinking Differently About Content

5 Fresh New Approaches to Content Marketing Last Thursday evening I was conducting a workshop in Columbus, Ohio, when I was asked two excellent questions about content marketing: People don’t want to hear from a roofing company every day. So how do you produce fresh...
Ten Traits of a BrandFace©

Ten Traits of a BrandFace©

These are the attributes I consider vital to the long term success of a BrandFace.  I’m sure you’ve heard the saying, “It’s much harder to stay number one than it is to get there”.  I believe there are a lot of people who can get there; some by hard work, others by...
The Strangest Branding Conversation…Ever

The Strangest Branding Conversation…Ever

So many interesting stories throughout my adulthood have begun with the words, “My Dad was visiting last week and…” Well, it happened again. And this time I couldn’t resist sharing possibly the strangest branding conversation ever. My Dad was...
Gratitude Knows No Season

Gratitude Knows No Season

To those of you who are opposed to sappy, sentimental posts, you have my permission to skip right over this one.  But you’ll regret it if you do.  I feel compelled to share this story today. Last week I visited my family in Georgia, and had the great honor to spend...
3am Elevator Speech

3am Elevator Speech

Perfecting your elevator pitch is essential to clear communication and focus.  I’ve helped many people do that very thing over the years. But (just between you and me), I once sucked at doing it for myself. In the past, when someone asked me what we do, my response...