Avoid CRAZY clients and attract the IDEAL ones

Every agent knows what we’re talking about. We all have those clients who are just plain crazy. The ones who want everything, but aren’t willing to consider the investment and commitment that ‘everything’ requires. The ones who won’t stop calling you even though they...

Feel like you’re wasting your time on social media?

Do you feel like your social media efforts have been a colossal waste of time? It can be complicated at times with all the different platforms & tools at your disposal. It can also feel like you’re not getting the engagement levels you want, and that that...

Not sure WHERE or HOW to market yourself?

When you’re up against hundreds or thousands of other agents in your market, have you ever wondered what really sets you apart? When it comes to marketing, do you struggle to decide what message and image to put out there that is different from all the others?...

Are You Marketing Without Your Clothes?

Are you marketing without your clothes? This is a phenomenon happening almost every day. Agents are marketing themselves everywhere WITHOUT a clearly defined position and brand. Let’s put this in perspective. Isn’t that just like walking out the door in the...

Debunking the 5 Biggest Branding Myths

Everyone has a brand. Everything you do, everything you say, and everything you put out there gives off a certain impression or feeling about you. The question is…does it really match YOU?  And even more important, does it help you achieve your goals? It’s...

Which BrandFace are you?

After years of observing business owners, entrepreneurs, and professionals who are the ‘face’ of their business, we have found that there are three main types of personalities. As you are learning about each of these, think about which category you may represent. ...

Your Brand is Like a Book

Think of your brand like a book.  Your brand is your story, and it’s critical to develop your brand completely before you begin marketing, so your message and image can accurately reflect what you want to portray. The best brands are a perfect mixture that is both...

You Can’t Calculate The Cost of Confusion

Many real estate professionals live in a state of confusion. They have trouble defining two major components of their brand that are a critical part of doing business with clarity.  First, they struggle to define their ideal customer. We’re not talking about buyers or...

4 Things You Experience When Your Brand Is Not Defined

If you’ve been putting off personal branding, you may be using one of many excuses that we hear consistently.   Whether you don’t think you have enough time or you don’t believe it’s necessary, we think you should know what it’s costing you.  In fact, there are...