3am Elevator Speech

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Perfecting your elevator pitch is essential to clear communication and focus.  I’ve helped many people do that very thing over the years. But (just between you and me), I once sucked at doing it for myself. In the past, when someone asked me what we do, my response often began with, “How much time do you have?” and resulted in the proverbial ‘deer in the headlights’ look, which was soon followed by, ‘Now, what exactly is it that you do?” That’s when you know it sucks. Continue reading

Your Brand Starts With Thanks

Thank You NoteI was meeting with Jeff Young (LinkedIn Guru) in Columbus, Ohio yesterday, when he uttered a statement I thought to be quite profound.  He said, “Your brand starts with thanks”.  I couldn’t agree more, Jeff.  Thank you for sharing your personal story and LinkedIn knowledge with me, and for inspiring this post. Continue reading

Are you LIVING in Glengarry Glen Ross?

Are you LIVING in Glengarry Glen RossAnyone who has seen this movie knows exactly what I’m referencing.  It’s a movie about four real estate agents competing to keep their jobs.  Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting agent against agent in a cutthroat competition.  During his training period, only the two top producers will keep their jobs, and the other two will be fired. Continue reading

Choices

compassYears ago, I made a statement to my father that resonated so much, he still reminds me of it each time I see him.  We were discussing family members and friends who consistently made poor life choices.  Let’s face it…we’ve all made poor choices from time to time.  But it’s that word ‘consistently’ that does the most damage and causes us to doubt ourselves and lose our way. Continue reading

The Crossroads of Confidence & Competition

The Crossroads of Confidence & CompetitionI’ve been thinking a lot about CONFIDENCE…and COMPETITION.  Recently, real estate agents tell me there are two things that bother them most:  noncommittal clients–and watching a competitor reach successful heights (all while knowing they’re the better agent).  You may think it’s egotistical or arrogant to think you’re better.  But what if you KNOW you are?  What if you’ve put in the work, educated yourself in your craft and treated your clients the way you’d want to be treated?  And most important of all…you helped your clients to create the RESULTS they were seeking? Continue reading

Is a BrandFace© approach right for you?

ChecklistIf you’re an entrepreneur, business leader or real estate professional who has considered becoming a bolder, more prominent face of your own business, there are several things you should consider first. The whole idea behind a personal branding approach is to position yourself as an asset to your customers in a unique way, and share your knowledge and expertise about a particular subject. The goal is to become a sought-after expert in your industry and market, and to be the person/business that your customers turn to because they think of you first (for all the right reasons!). Consider this checklist…and if you can answer ‘yes’ to all, you’re an excellent candidate!   Continue reading

First BrandFace™ Star of the Week!

Two weeks ago I had the pleasure of meeting someone with great marketing instincts from an industry which seldom produces great marketing (sorry, lawyers). I met with a lawyer in Atlanta, Georgia whose firm handles personal injury cases.

I frequently travel to Atlanta, and for months I have admired a billboard along I-85 North. It features a bald man with the message, “Injured? Don’t pull your hair out! MyBaldLawyer.com”. At first, I chuckled out loud. Then I began to think about the genius behind the message. Considering the unapproachable stereotype of most lawyers, this campaign not only provided humor, it completely reversed that stereotypical image. I knew I had to meet this bald lawyer. Continue reading

No Time For Content?

No Time For ContentOur specialty is working with entrepreneurs, business owners and real estate professionals who are the face of their brand. The most important thing they can do to establish their expertise is to share it with others. In the beginning of almost every BrandFace client relationship, we’ve heard the same thing: “I don’t have time to do the blog posts, videos and social media stuff”. And furthermore, “If I had time for that kind of stuff, I wouldn’t be hiring you”. Continue reading