The New Year has begun. Resolutions have been made. You’re ready to hit the ground running. But are you, really? Is your brand and position defined? If not, it’s like leaving the house each day without clothing. And while some would argue that this would certainly gain attention, I don’t believe it’s the kind of attention you had in mind when you set out to become #1 in your market. Continue reading
I’ve been investing in residential real estate since I was 20 years old. I have watched the suburbs of Atlanta grow and change with each decade and season. Atlanta is an incredible city full of rich resources and growth potential. Lawrenceville is an area that has certainly seen its share of growth. In the mid 1990’s it was the county seat for Gwinnett, the fastest growing county for several years in a row. Now, Lawrenceville is a hot bed for investment in residential real estate, and Auction.com has a fairly dominant hold on the investment market there. Continue reading
I feel honored every time one of my clients calls to ask my opinion about something. I consider that a result of the trust factor.
You probably think this article is about how admitting your mistakes can build trust. While that is absolutely true (and worthy of an entire book) I’m taking a slightly different direction here. Continue reading
The #1 Reason You Need a Business Page
Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page?
Yesterday a REALTOR® asked us, “Why should I bother with a company Facebook page? Can’t I just post everything from my profile page?” Continue reading
The short answer is…as soon as you put it out there.
The long answer (rather, the ‘how’) provides a better explanation. Continue reading
A lot of people ask me if they need a personal tagline, a phrase that acts as your unique identifier. The answer is…yes. Every entrepreneur, business leader or sales professional that goes through our BrandFace® training receives a personal tagline. That tagline focuses on either who they are or what they do. For instance, mine is Agent to Business Stars. At a glance, it tells someone that I am an Agent (a word that most often applies to the Hollywood set) and that I work with people in the Business world…who are Stars (the best of the best). Those four little words say a lot, right? Continue reading
I’m an organized person by nature. In fact, some have jokingly diagnosed me with OCD (obsessive compulsive disorder)—well, at least I think it’s a joke. I certainly resemble that remark, but I embrace it wholeheartedly because I’ve seen the results that good organization can provide. Among my top organization tips, I highly recommend creating your own exclusive content calendar, especially if you’re the face of your brand. Here are five reasons why this little bit of OCD is good for you: Continue reading
Last Thursday evening I was conducting a workshop in Columbus, Ohio, when I was asked two excellent questions about content marketing:
- People don’t want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services (roofing, automotive, plumbing, landscaping, etc.) and yet ties back to your business? Continue reading
These are the attributes I consider vital to the long term success of a BrandFace. I’m sure you’ve heard the saying, “It’s much harder to stay number one than it is to get there”. I believe there are a lot of people who can get there; some by hard work, others by sheer luck. But longevity is the magic, and those who remain at the top demonstrate these 10 traits that I know to be present in almost every true BrandFace I have encountered. Continue reading
Well, it happened again. And this time I couldn’t resist sharing possibly the strangest branding conversation ever.
My Dad was visiting last week and…we were headed back to Columbus after spending the day in Cincinnati watching my son play volleyball. My Dad was taking note of the vast emptiness of the roadside corn and soybean fields when he blurted out, “Hey honey, a few years ago I came up with a great idea and I can’t believe no one has done it yet”. [Oh no] Continue reading