Two weeks ago I had the pleasure of meeting someone with great marketing instincts from an industry which seldom produces great marketing (sorry, lawyers). I met with a lawyer in Atlanta, Georgia whose firm handles personal injury cases.
I frequently travel to Atlanta, and for months I have admired a billboard along I-85 North. It features a bald man with the message, “Injured? Don’t pull your hair out! MyBaldLawyer.com”. At first, I chuckled out loud. Then I began to think about the genius behind the message. Considering the unapproachable stereotype of most lawyers, this campaign not only provided humor, it completely reversed that stereotypical image. I knew I had to meet this bald lawyer. Continue reading
Our specialty is working with entrepreneurs, business owners and real estate professionals who are the face of their brand. The most important thing they can do to establish their expertise is to share it with others. In the beginning of almost every BrandFace client relationship, we’ve heard the same thing: “I don’t have time to do the blog posts, videos and social media stuff”. And furthermore, “If I had time for that kind of stuff, I wouldn’t be hiring you”. Continue reading
Michael Carr is one of my BrandFace clients. He’s America’s Top Selling Real Estate Auctioneer and he also owns a real estate brokerage and home improvement company in the North Georgia area. He expressed to me several times that many prospective home buyers are not aware of the benefits of having a Buyer’s Agent by their side to protect them throughout the process of buying a home. And in fact, they are sometimes led to believe that it even costs less if they don’t have one. Here’s a video featuring his explanation of why a Buyer’s Agency Agreement is so important.
If you’re searching for a unique way to stand out, you may be interested in our FREE WEBINAR, “6 Secrets To Creating An Iron-Clad Position In Order To Out-Market Your Competition & CLAIM THE #1 SPOT IN YOUR MARKET”. Choose the one that fits your profession! For Real Estate Agents For Entrepreneurs & Business Leaders
As I begin this BrandFace journey, I’d like to share a personal childhood story which will give you some insight into my desire to succeed and to help others achieve professional and personal success as well.
My fascination with stardom began with my dream to fly. At the age of eleven, I orchestrated my own flight attempt from a barn loft. I could visualize myself soaring at least thirty feet across the yard, my accomplishments broadcast on the evening news with Dan Rather as though I was one of the Wright Brothers (but smarter because I could fly without machinery). I would do the talk show circuits and then eventually teach others how to fly using the same methods. Continue reading
Welcome to the BrandFace website, home of the new BrandFace marketing concept! I’ve spent years learning and developing strategies for helping business owners and leaders become the face of their business–and a star in their industry. And I’m sharing all this information in my new BrandFace book! Watch as this video explains the history behind BrandFace, who should read it, and what readers will learn.
If you’re searching for a unique way to stand out, you may be interested in our FREE WEBINAR, “6 Secrets To Creating An Iron-Clad Position In Order To Out-Market Your Competition & CLAIM THE #1 SPOT IN YOUR MARKET”. Choose the one that fits your profession! For Real Estate Agents For Entrepreneurs & Business Leaders Google+
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