We spend a lot of time teaching real estate professionals the importance of being DIFFERENT. Not better, but different. We’ve (unfortunately) seen so many people waste advertising dollars marketing themselves from this place we call Better Land. Allow us to share with you why ‘better’ may not actually be better. Continue reading
So, who ARE you to be a star in your industry? Who says you should be the face of your brand? What gives you the right to put your face on billboards, video and collateral materials? Come on…you know that’s what they’re thinking. So, how would YOU answer those questions? Continue reading
Anyone who has seen this movie knows exactly what I’m referencing. It’s a movie about four real estate agents competing to keep their jobs. Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting agent against agent in a cutthroat competition. During his training period, only the two top producers will keep their jobs, and the other two will be fired. Continue reading
Years ago, I made a statement to my father that resonated so much, he still reminds me of it each time I see him. We were discussing family members and friends who consistently made poor life choices. Let’s face it…we’ve all made poor choices from time to time. But it’s that word ‘consistently’ that does the most damage and causes us to doubt ourselves and lose our way. Continue reading
I’ve been thinking a lot about CONFIDENCE…and COMPETITION. Recently, real estate agents tell me there are two things that bother them most: noncommittal clients–and watching a competitor reach successful heights (all while knowing they’re the better agent). You may think it’s egotistical or arrogant to think you’re better. But what if you KNOW you are? What if you’ve put in the work, educated yourself in your craft and treated your clients the way you’d want to be treated? And most important of all…you helped your clients to create the RESULTS they were seeking? Continue reading
You don’t have to own your own business to become the face of a brand. A BrandFace® can be a CEO, president, sales manager, salesperson, child of an owner, home-based business expert or anyone in a situation where they are likely to represent the brand for an extended period of time. Real estate agents are a prime example of BrandFace potential.
Regardless of which position you hold, I’ve found that most BrandFace® prospects fall into three different categories: GameFace, SaveFace and AboutFace. Knowing where you stand right now will help to prepare you for where you want to be! So…which one are you? Continue reading
If you’re an entrepreneur, business leader or real estate professional who has considered becoming a bolder, more prominent face of your own business, there are several things you should consider first. The whole idea behind a personal branding approach is to position yourself as an asset to your customers in a unique way, and share your knowledge and expertise about a particular subject. The goal is to become a sought-after expert in your industry and market, and to be the person/business that your customers turn to because they think of you first (for all the right reasons!). Consider this checklist…and if you can answer ‘yes’ to all, you’re an excellent candidate! Continue reading
Two weeks ago I had the pleasure of meeting someone with great marketing instincts from an industry which seldom produces great marketing (sorry, lawyers). I met with a lawyer in Atlanta, Georgia whose firm handles personal injury cases.
I frequently travel to Atlanta, and for months I have admired a billboard along I-85 North. It features a bald man with the message, “Injured? Don’t pull your hair out! MyBaldLawyer.com”. At first, I chuckled out loud. Then I began to think about the genius behind the message. Considering the unapproachable stereotype of most lawyers, this campaign not only provided humor, it completely reversed that stereotypical image. I knew I had to meet this bald lawyer. Continue reading
Our specialty is working with entrepreneurs, business owners and real estate professionals who are the face of their brand. The most important thing they can do to establish their expertise is to share it with others. In the beginning of almost every BrandFace client relationship, we’ve heard the same thing: “I don’t have time to do the blog posts, videos and social media stuff”. And furthermore, “If I had time for that kind of stuff, I wouldn’t be hiring you”. Continue reading
Michael Carr is one of my BrandFace clients. He’s America’s Top Selling Real Estate Auctioneer and he also owns a real estate brokerage and home improvement company in the North Georgia area. He expressed to me several times that many prospective home buyers are not aware of the benefits of having a Buyer’s Agent by their side to protect them throughout the process of buying a home. And in fact, they are sometimes led to believe that it even costs less if they don’t have one. Here’s a video featuring his explanation of why a Buyer’s Agency Agreement is so important.
If you’re searching for a unique way to stand out, you may be interested in our FREE WEBINAR, “6 Secrets To Creating An Iron-Clad Position In Order To Out-Market Your Competition & CLAIM THE #1 SPOT IN YOUR MARKET”. Choose the one that fits your profession!
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