This article is part one of a three-part series published on REALTOR® Magazine Online. It’s drawn from our book, 31 Reasons Your Real Estate Agent Is Worth Their Commission. In it, we help real estate agents explain their full worth to prospects and clients.
PART ONE: Use Your Expertise To Justify The Commission
Everyone wants to feel appreciated, and you are no different. You want your clients to see the value you bring to the transaction, but many real estate professionals are timid about tooting their horn to prospects and clients. You don’t want to come off as self-important, but you do want to educate customers about what you do—and most importantly, why you’re worth a commission check. Particularly in this digital age, where face-to-face communication is becoming scarcer, you might hear some of these aggravating comments: Continue reading