The only thing better than being recognized as a real estate authority in your market is getting recognized for free. With some advanced planning and a little research, it’s actually easier than you may think. Public relations opportunities are plentiful, and just a little effort can help you capitalize on your expertise and credibility. Here are six ways you can tap into your own knowledge and local area resources to help you stand out among your competitors without spending an extra dime on advertising. Continue reading
So you think you have a strong brand. But how do you know you’ve chosen the right one? And more importantly, how do you know it’s working? We’ve identified six ways you can tell that your brand is resonating with your ideal customer, and a few of them may surprise you! Continue reading
Customer reviews are a hot topic, and rightfully so. Not only do reviews provide some measure of confidence to your prospects, they can directly affect your search results on almost any platform that accepts reviews. The more reviews you have, the more likely you are to appear near the top of the list when people are seeking a property and/or an agent. Some agents have excelled at the process of getting a multitude of reviews; however, we hear from many of you that it’s a arduous task at best and that there are just too many platforms to consider. Plus, it’s next to impossible to get the reviews you need on all of them. Continue reading
What is a “personal brand”? Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling. Your personal brand influences how you want others to feel about you. Continue reading
The first time you meet with a prospect, you have a unique opportunity to create a meaningful connection. Sometimes just asking the right questions is all it takes to communicate expertise, professionalism, sincerity and intention. Your prospect is expecting the usual questions: What type of home are you seeking? When are you looking to move? Have you obtained financing? Etc. Those questions are critical, of course. But we’ve discovered five thought-provoking questions Continue reading
Hosting a home buyer or seller seminar or webinar in your community can kill two birds with one stone: It’s a great way to get in front of prospects while also branding yourself as a local real estate expert. But what are the chances that the people who show up will convert into clients?
Over the last twelve months, we’ve personally interviewed over 80 Realtors throughout the U.S. and Canada. Each conversation has lasted at least 45 minutes. We’ve discussed their challenges, frustrations, dreams and goals. It’s been an enlightening and educational process for us, and we couldn’t help but notice one trait that many of them had in common. Over 67% of the Realtors we interviewed cited ‘lack of confidence’ as a significant challenge to business growth. They used descriptors such as inferior, less knowledgeable, less accomplished and unprepared to describe themselves. While that many stun some of you readers, it was no surprise to us. It’s part of human nature and perhaps the main indicator of your personal star power. Continue reading
The New Year has begun. Resolutions have been made. You’re ready to hit the ground running. But are you, really? Is your brand and position defined? If not, it’s like leaving the house each day without clothing. And while some would argue that this would certainly gain attention, I don’t believe it’s the kind of attention you had in mind when you set out to become #1 in your market. Continue reading
I’ve been investing in residential real estate since I was 20 years old. I have watched the suburbs of Atlanta grow and change with each decade and season. Atlanta is an incredible city full of rich resources and growth potential. Lawrenceville is an area that has certainly seen its share of growth. In the mid 1990’s it was the county seat for Gwinnett, the fastest growing county for several years in a row. Now, Lawrenceville is a hot bed for investment in residential real estate, and Auction.com has a fairly dominant hold on the investment market there. Continue reading
I feel honored every time one of my clients calls to ask my opinion about something. I consider that a result of the trust factor.
You probably think this article is about how admitting your mistakes can build trust. While that is absolutely true (and worthy of an entire book) I’m taking a slightly different direction here. Continue reading